Arm & Hammer


ARM & HAMMER® toothpastes contain high levels of natural, refined Baking Soda – the same ingredient Dentists & Hygienists trust to clean their patient's teeth.
It's gentler to teeth, gums and significantly less abrasive than regular toothpaste.

The first toothpaste to restore the enamel surface, leaving teeth healthier, stronger, smoother & whiter.
The only toothpaste with Liquid Calcium® - unique patented breakthrough technology clinically proven to fill in the microscopic crevices in the enamel layer. It works by combining soluble calcium and phosphate, assuring a sufficient level of fluoride uptake necessary for remineralisation.
No other toothpaste contains this unique technology