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OPI FALL 2021

OPI Delivers Dramatic Color and Big City Culture with Fall 2021 Downtown LA Collection

 

Including a Reimagining of Iconic Lincoln Park After Dark!

#OPIDowntownLA

 

 

XX – Next stop on the 40th Anniversary Tour -- Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles, where big city culture meets modern expansion for the Fall 2021 collection. With 12 colors in four different formulas in hues ranging from trans-seasonal to the dramatic, the Downtown LA Collection offers a versatile palette.

 

Gender-fluid hues of lilac and pink mix with warm autumn tones of metallic rose and rich auburn brown. Bold hues of raspberry, cherry red, plum, and green pine are counterbalanced by post-punk dusty and dark shades of blue and gray.

 

“This fall, we’re continuing our hometown 40th anniversary celebration and exploring an area of the city that’s been shaped by the heritage of many cultures -- downtown Los Angeles,” remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “With this collection, we’ve blended historic downtown LA with new revival; this concept is epitomized by the shade Abstract After Dark, which is an updated version of Lincoln Park After Dark, OPI’s iconic vampy dark hue. Inspired by the glittering nights of Los Angeles, this new shade pairs deep blue hues of blue and purple with the shimmering sparkle of sunset along the city skyline.”

 

“Along with its rich heritage and modern museums, downtown LA is known for its vibrant art scene,” adds OPI Global Director of Color Collections Jill Bartoshevich. “Ever-changing, ephemeral murals energize the city streets and inspired the 12 shades in this collection. One standout for the season, Angels Flight to Starry Nights, is a bright, holographic sky-blue shimmer that captures the vitality and beauty of downtown LA. This shade is also emblematic of the shift to trans-seasonal hues, with consumers looking for a variety of colors including brighter, lighter shades, to wear throughout fall and winter.”

Shade names speak to favorite downtown locales: 7th & Flower is an iconic intersection in the heart of the city, Isn’t It Grand Avenue is home to major art museums like The Broad and MOCA, Angel’s Flight to Starry Nights was inspired by the Angel’s Flight railway in Bunker Hill, My Studio’s on Spring is named after Spring Street, Graffiti Sweetie pays homage to all the vibrant murals, and Art Walk in Suzi’s Shoes is a nod to the art district’s many art walks.

The 12 Downtown LA Collection shades will be available in GelColor, Infinite Shine, Nail Lacquer and Powder Perfection* (select shades only) formulas, including:

   

GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine offers a high-shine finish and traditional lacquer application. Nail Lacquer features a highly-pigmented, rich formula for even application without streaking. Powder Perfection, a dipping powder system delivering a quick, no-light curing application, offers more than two weeks of wear.

 

Beginning XX, 2021, Downtown LA Collection Nail Lacquers will retail for $10.50 ($13.30 CAN) each and Infinite Shine colors will retail for $13.00 ($16.40 CAN) each at Professional Salons, as well as OPI.com, Beauty Brands, beautybrands.com, Chatters, Dillard’s, Hudson’s Bay, Regis, Sally Beauty, SallyBeauty.com, ULTA, ulta.com and Amazon Beauty via Amazon.com. GelColor and Powder Perfection are in-salon professional services only. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources.

 

For more information, please visit OPI.com. Follow along @OPI on Instagram, Facebook, and TikTok, and find the brand on Twitter @OPI_PRODUCTS!

 

 

###

 

ABOUT OPI

As the number one salon brand worldwide, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. With exceptional formulas, fashionable colors, and iconic names, OPI’s heavily pigmented lacquers are super-rich, long lasting and chip-resistant – offering an affordable luxury to consumers. When used in a professional service, color can last up to seven days. OPI nail lacquer is available in more than 200 shades. OPI Infinite Shine is a no-light three-step long wear lacquer system offering long-wear, high-shine and ease of application and removal. There are now more than 150 shades in the Infinite Shine collection.  Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate application. Currently, OPI is available in over 100 countries and retails a full line of professional items including OPI GelColor (available in more than 140 shades that match their iconic OPI lacquer counterparts) with up to three-week wear, nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. OPI is guaranteed only when purchased through authorized professional beauty outlets and prestige stores, not from a drugstore, supermarket, mass outlet, or other unauthorized sources. For more information, please visit OPI.com. Follow OPI on Instagram @OPI, on Twitter @OPI_PRODUCTS and go to OPI on Facebook to become a fan.

 

ABOUT WELLA COMPANY

Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. Further information about the Wella Company can be found here: www.wellacompany.com.

 

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OPI Delivers Dramatic Color and Big City Culture with Fall 2021 Downtown LA Collection

Including a Reimagining of Iconic Lincoln Park After Dark!

#OPIDowntownLA

XX – Next stop on the 40th Anniversary Tour -- Downtown LA! OPI transports its consumers to the contemporary streets of downtown Los Angeles, where big city culture meets modern expansion for the Fall 2021 collection. With 12 colors in four different formulas in hues ranging from trans-seasonal

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New Ventures

We actively seek franchisors wishing to enter or expand in the Cyprus market. The Vouros Group of Companies with its knowledge and expertise in the local market, financial strength, effective marketing and efficient distribution channels can prove to be the most reliable, capable and successful local partner for each new business opportunity.

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Strovolos Industrial Area
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